Relationships between families and schools begin long before a child enters school in September. How does a school put their best foot forward as they begin to build relationships with potential students, help families make transitions from one setting to another, or orient families to what they have to offer as a school community? Increasingly, schools are building a presence in their communities through word of mouth as well as through service opportunities that reflect their goals and values within the larger context of the world. Messages families hear in and out of school inform the decisions they make about where to register their child, ultimately at the school they feel best suits the strengths, needs, and interests of their child and family. Continue reading